Vol 11, No 1 (2023)

Table of Contents

Articles

INFLUENCE OF PRICE, ADVERTISING AND PRODUCT QUALITY ON CHOCOLATE PURCHASE DECISIONS SILVERQUEEN AT PT KOTA MAS PERMAI
Salman Faris, Wilbert Leeman, Clarence Aurea, Florencia Chandra
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1-9
ANALYZING FACTORS AFFECTING EMPLOYEE'S ORGANIZATIONAL CITIZENSHIP BEHAVIOR POST-PANDEMI COVID-19
Mochamad Vrans Romi, Rr. Chusnu Syarifa Diah Kusuma, Hernansi Biso, Christina Bagenda, Nuril Maghfirah
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10-22
THE INFLUENCE OF WORKLOAD, CAREER DEVELOPMENT, AND COMPENSATION ON TURNOVER INTENTION AT PT PRIMA UFUK SEMESTA
Prasetyo Kurniawan, Dede Solihin
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23-32
THE EFFECT OF VILLAGE FUNDS, LABOR, AND GROSS REGIONAL DOMESTIC PRODUCT (GDP) ON POVERTY IN LAMPUNG PROVINCE
Jairus Manurung, Toto Gunarto, Neli Aida
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33-44
INNOVATIVE WORK BEHAVIOR ANALYSIS OF MSME EMPLOYEES: THE ROLE OF CREATIVE SELF-EFFICACY, ORGANIZATIONAL CULTURE AND PSYCHOLOGICAL EMPOWERMENT AS PREDICTORS
Setiyawami Setiyawami, Amelia Setyawati, Deara Shinta Lestari, Emi Wakhyuni, Syamsuddin Syamsuddin
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45-57
THE INFLUENCE OF FINANCIAL INTERNAL AND EXTERNAL FACTORS ON FIRM VALUE THROUGH PROFITABILITY AS A MODERATING VARIABLE IN TECHNOLOGY SECTOR COMPANIES
Vincent Alain Surya, Yeni Ariesa, Christian Christian, Albert Darmasaputra, Nicholas Felim
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58-69
SUSTAINABLE COMPETITIVE ADVANTAGE MODEL OF UMKM: THE EXISTENCE OF TECHNOLOGICAL INNOVATION AND MARKET ORIENTATION AS A PREDICTOR
Amelia Setyawati, Eka Merdekawati Imelda Seseli, Rr. Chusnu Syarifa Diah Kusuma, Christina Yanita Setyawati
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70-80
ANALYSIS OF BRAND IMAGE, PRODUCT FEATURES, AND CELEBRITY ENDORSEMENTS ON VIVO MOBILE PURCHASING DECISIONS
Yendra Yendra, Eka Hendrayani, Wulandari Wulandari, Megasari Gusandra Saragih, Roy Setiawan
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81-88
THE EFFECT OF CASH TURNOVER, RECEIVABLES TURNOVER, INVENTORY TURNOVER AND COMPANY GROWTH ON PROFITABILITY IN MANUFACTURING COMPANIES IN THE MULTIPLE INDUSTRIAL SECTORS LISTED ON THE INDONESIA STOCK EXCHANGE IN 2018-2020
Vera Vista, Winson Augustin Leandra, Ninta Katharina, Yunelci Martha Seliamang
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89-96
ANALYSIS OF ONLINE TRANSPORTATION CUSTOMER SATISFACTION IN VIEW FROM BRAND IMAGE, E-SERVICE QUALITY AND SECURITY FACTORS
Ita Musfirowati Hanika, Nani Nani, Dyah Widowati, Acai Sudirman
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97-107