Vol 10, No 1 (2022)

Table of Contents

Articles

APPLICATION OF CO-CREATION EXPERIENCE IN CREATING CONSUMER SATISFACTION WITH HEALTH PERCEPTIONS AS A STIMULATING VARIABLE (STUDY OF MILLENIAL CONSUMERS ON MSMES IN MATARAM CITY)
I Made Suardana
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1-10
ANALYSIS OF INCOME INEQUALITY AND ITS IMPLICATIONS ON POVERTY IN SOUTH SUMATRA PROVINCE
Muhammad Rozali, Masnilam Hasibuan, Lora Ekana Nainggolan
PDF
11-24
DETERMINATION OF A PROMOTIONAL STRATEGY FOR E-COMMERCE COMPETITION IN INDONESIA USING GAME THEORY
Desi Susanti, Y Rahmat Akbar
PDF
25-38
DETERMINANT SUCCESS FACTORS IN IMPLEMENTATING MB-KM AND ITS IMPACT ON STRENGTHENING THE CAPACITY OF GRADUATES
Linna Ismawati, Agus Riyanto, Isniar Budiarti, Raeni Dwi Santy
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39-47
FINANCIAL LITERACY LEVEL OF UNDERGRADUATE STUDENTS IN NUSA TENGGARA TIMUR
Hedwigh Hendrikus Temai Lejap
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48-59
THE IMPACT OF SOCIAL MEDIA MARKETING ON PURCHASE INTENTION
Charles Makmur Sianturi, Vera A. R. Pasaribu, Romindo M. Pasaribu, Juara Simanjuntak
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60-68
THE IMPACT OF THE RELAXATION POLICY DURING THE COVID-19 PANDEMIC ON THE NATIONAL ECONOMY
Fitrawaty Fitrawaty
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69-80
MARKET STRUCTURE ANALYSIS OF NON-STAR HOTELS (MELATI HOTELS) IN NORTH SUMATRA
Tongam Sihol Nababan, Nova Wahyuni Sinuraya
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81-97
EFFECTIVENESS OF VILLAGE FUND POLICY FOR ECONOMIC DEVELOPMENT AND RURAL INFRASTRUCTURE IN SIANTAR DISTRICT SIMALUNGUN REGENCY
Hery Pandapotan Silitonga, Ruth Tridiyanti Sianipar, Lenny Dermawan Sembiring, Juan Anastasia Putri, Robert Tua Siregar
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98-107
ULOS PRODUCT PURCHASE DECISION JUDGING FROM ASPECTS OF PRICE, BRAND LOVE AND CUSTOMER BRAND ENGAGEMENT
Rr. Chusnu Syarifa Diah Kusuma, Abdurohim Abdurohim, Fedianty Augustinah, Eka Hendrayani
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108-119