MARKET STRUCTURE ANALYSIS OF NON-STAR HOTELS (MELATI HOTELS) IN NORTH SUMATRA

Tongam Sihol Nababan, Nova Wahyuni Sinuraya

Abstract


Penelitian ini bertujuan untuk menganalisis struktur pasar hotel non-berbintang di Sumatra Utara. Untuk menganalisis struktur pasar digunakan metode Concentration Ratio, Herfindhal Hirschman Index, dan  Barriers to Entry. Hasil penelitian menunjukkan: (1) struktur pasar hotel non-berbintang di Kota Medan cenderung berbentuk oligopoli, sedangkan kabupaten/kota lainnya cenderung berbentuk monopolistic, (2) pendirian hotel-hotel non-berbintang yang baru akan memiliki kesempatan yang baik untuk tetap bersaing secara sehat untuk mendapatkan pangsa pasar yang lebih besar, (3) struktur pasar hotel non-berbintang  dapat mempengaruhi perilaku industri hotel non-berbintang dan perilaku industri hotel tersebut akan sangat mempengaruhi kinerja usaha hotel.

 

This study aims to analyze the market structure of the non-star hotel industry in North Sumatra. To analyze the market structure, the Concentration Ratio, Herfindahl Hirschman Index, and Barriers to Entry methods are used to analyze the market structure. The results showed: (1) the market structure of non-star hotels in Medan city tends to be in the form of an oligopoly, while other regencies/cities tend to be monopolistic, (2) the establishment of new non-star hotels will have a good opportunity to remain competitive globally, and to gain a larger market share, (3) the market structure of non-star hotels influence the behavior of the non-star hotel industry and the behavior of the hotel industry will greatly affect hotel business performance.


Full Text:

PDF

References


Indiastuti, R. (2011) “Market Structure and Competition” www.fe.unpad.ac.id/upload/files/BB047-30-04-2011-6d0f0300411-Chapter-1

Law Number 5 of 1999 concerning the Prohibition of Monopolistic Practices and Unfair Business Competition

Diayudha, L. (‎2016) Increasing Tourism and Hospitality in Riau Province, Journal of Hospitality and Tourism, Vol 2, No 01 (2016), pp 3-14 https://journal.ubm.ac.id/index.php/ hospitality-tourism/issue/view/6

Ismanto, FX(2018). Hospitality Business in Indonesia Enters a New Era, https://www.tribunnews.com/bisnis/2018/01/19/bisnis-perhotelan-di-indonesia-meenteri-era-baru.

BPS North Sumatra. (2020). North Sumatra Province in Figures, https://sumut.bps.go.id

Naylah, M. (2010), Effect of Market Structure on the Performance of the Indonesian Banking Industry, Thesis, Postgraduate Program at Diponegoro University Semarang, https://core.ac.uk/download/pdf/11722756.pdf

Utami, A. (2012). Analysis of the Market Structure of the Construction Industry in Indonesia in 2007-2011, Media Ekonomi Vol. 20, No. 3, December 2012 pp 49-72. https://www.trijurnal.lemlit.trisakti.ac.id/medek/issue/view/193, DOI : 10.25105/me.v20i3.787

Damardjati, RS (2002). World Tourism Terms. Pradnya Paramita. Jakarta.

Medan Bisnis Daily. (2018). Hotel Growth in North Sumatra Reaches 10.46%. http://www.medanbisnisdaily.com/news/read/2018/05/05/346212

Islam, MS, Nishiyama, S. (2018). Structure Conduct Performance (SCP) Paradigm and its Effect to Determine the Spread of Banking Industry: Empirical Evidence from Bangladesh, Journal of Banking and Financial Services, Vol.10, No. 1, pp 1-13,

Tung, G., Lin, C., and Wang, C. (2010). The market structure, Conduct And Performance Paradigm Re-Applied To The International Tourist Hotel Industry, African Journal of Business Management Vol. 4(6), pp. 1116-1125. http://www.academicjournals.org/AJBM

Sitorus, S. (2012). Analysis of the Structure, Behavior, and Performance of the Cocoa Industry in Indonesia, Thesis, Department of Resource and Environmental Economics, Faculty of Economics and Management, Bogor Agricultural University. https://repository.ipb.ac.id/jspui/bitstream/123456789/58171/10/H12sua.pdf.

Stanciulescu, GC, Molnar, EI (2017) Structure, Conduct And Performance Paradigm In Assessing Travel Agency Performances, Proceedings of the 11 International Conference on Business Excellence, 10.1515/picbe-2017-0085, pp. 802-809.

Natalia, TC, Deoranta, P., Effendi, M. (2011). Analysis of the Structure, Behavior and Performance in Industrial Markets Bakpia Yogyakarta (Analysis of the Structure, Behavior and Performance In Industrial Markets Bakpia Yogyakarta), Jurnal Industria, Vol. 1 No. 1, pp 50 – 56,

KBBI (Big Indonesian Dictionary). (2008). Publisher PT Gramedia Pustaka Utama, Jakarta.

Business Dictionary, http://www.businessdictionary.com/definition/hotel.html.

IH&RA, International Hotel & Restaurant (IH&RA), http://ih-ra.org/about-ihra-achievement.php

PHRI (Indonesian Hotel & Restaurant Association), http://www.phrionline.com/

Government Regulation of the Republic of Indonesia No. 65 of 2001 dated September 13, 2001 concerning Regional Taxes.

Law Number 10 of 2009 concerning Tourism,

http://kemenpar.go.id old_file 4636_1364-UUTaboutKepariwisataannet1.

Zuhdi, F. (2013). Resort Hotel Design in Ngadas: Archipelago Architectural Theme. Undergraduate Thesis, Maulana Malik Ibrahim State Islamic University, http://etheses.uin-malang.ac.id/1287/

Aminursita, O., Abdullah, MF (2018). Identification of Market Structure in the Ceramic Industry in Malang City, Journal of Economics, Vol 2, Volume 3, pp 409 – 418

Rizkyanti, A. (2010). Analysis of the Market Structure of the Rubber and Rubber Goods Industry for 2009. Media Ekonomi, Vol.18, No. 2.

Baladina, N. (2012). Analysis of Structure, Behavior, and Appearance of Carrot Market at Mantung Agribusiness Sub Terminal (STA) (Case at Carrot Production Center in Tawangsari Village, Pujon District, Malang Regency). Agree, XII (2), pp. 1412–1425.

Sukirno, S. (2010). Microeconomic Theory Introduction. Jakarta: Charisma Putra Utama Offset

Sihota. J., Siahaan, SR, Tobing, J. (2010), Introduction to Microeconomics, Edition III, Faculty of Economics, University of HKBP Nommensen.

Sugiarto, Herlambang, T. Brastoro, Sudjana, R., Kelana, S. (2005), Microeconomics, A Comprehensive Study, Jakarta: PT Gramedia Pustaka Utama.

Ukav, I. (2017) Market Structures and Concentration Measuring Technologies, Asian Journal of Agricultural Extension, Economics & Sociology, 19(4): 1-16, DOI: 10.9734/AJAEES/2017/36066, http://www.journalajaees. com/index.php/AJAEES;

Svoboda, P. (2016). Analysis of Market Concentration in Selected Sectors of Public Procurement. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 64(3): 1073–1082.

Tushaj, A. (2010). Market Concentration In the Banking Sector: Evidence from Albania, BERG Working Paper Series No. 73, http://www.uni-bamberg.de/vwl-fiwi/forschung/berg/

Dushku, E. (2015). Lerner Index-Indicator Of Banks Market Power in Albania, Economic Review 2015 H1, Bank of Albania, 1-12, www.bankofalbania.org

Kuncoro, M. (2007). Indonesian Industrial Economics, CV. Andi Offset, Yogyakarta.

Tung, G., Lin, C., Wang, C. (2010). The Market Structure, Conduct And Performance Paradigm Re-Applied To The International Tourist Hotel, African Journal of Business Management, Vol. 4(6), pp. 1116-1125. http://www.academicjournals.org/AJBM

Anh, TT, Binh, DTT, Duong, NV (2014). The Structure-Conduct-Performance Paradigm Revisited: An Empirical Analysis for Vietnamese Firms.

Primary, MR (2017). Analysis of Structure-Conduct-Performance (SCP) in Small and Medium Industries of Processed Food in Pekanbaru City (Case Study on IKM Tofu in Payung Sekaki District), Student Online Journal of the Faculty of Economics, Vol.4 No.1, 661-675.

Gacen, S., Albeni, M., Yirik, S., Yildiz, H., Akdere, M. (2016) . Competition, market structure and market power within the hotel-supplier sector in Antalya, Turkey: The case for technology integration, Tourism Economics, Volume: 23 issue: 3, page(s): 647-668

Pidada, IA (2012). Analysis of Market Structure, Behavior and Performance of Airline Industry in Indonesia in 2007-2011, Economic Media, Vol. 20, No. 1, April 2012, pp 1-26.

Rochmana, SD (2021), "You do not know… Why are cheap hotels called 'Cheap Hotels'?", https://dailyhotels.id/2021/03/

BPS North Sumatra. (2021). Hospitality and Other Accommodation Statistics, https://sumut.bps.go.id




DOI: https://doi.org/10.37403/sultanist.v10i1.429

Refbacks

  • There are currently no refbacks.


Copyright (c) 2022 SULTANIST: Jurnal Manajemen dan Keuangan

SULTANIST: Jurnal Manajemen dan Keuangan is indexed by:

  

  

   

  

 

    


Publisher:

Sekolah Tinggi Ilmu Ekonomi Sultan Agung
Jl. Surabaya No. 19, Kelurahan Proklamasi, Kecamatan Siantar Barat Pematangsiantar 21118, Sumatera Utara, Indonesia
E-mail: sultanist@stiesultanagung.ac.id

                                                                             OAlogo

                                                                               Creative Commons License

SULTANIST: Jurnal Manajemen dan Keuangan by STIE Sultan Agung is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.